Tips for Building an Authentic Online Business with Brooke Wilkerson

Are you looking for tips for building an authentic online business on social media or a blog?

If so, you’ll love this interview with Brooke Wilkerson. More about her below or click on the player to listen.

Here’s what you’ll find in this episode:

Lots of tips for building an authentic online business
How to become a blogger and make money.
The importance of building relationships while creating your online business.

Listen to the Episode Here

FIRST OF ALL, ABOUT BROOKE

Kentucky Gal
Mom to 3
Entrepreneur
Has over 115,000 followers on her Facebook Page

HERE’S A PIECE OF ADVICE FROM BROOKE

Stay in Your Lane” Don’t be distracted by what other people are doing. Just do your own thing and be authentic.

On Blogging: Submit your blog posts to larger platforms. Share other people’s posts and have them share yours. Community and relationships is everything in this business.

A WALK THROUGH BROOKE’S BUSINESS JOURNEY

Peyton’s Bourbon Cupcakes (5 years) – A wholesale Bourbon Cupcake Company
Her son Miles is the inspiration for her Coffee and Chaos online business.
Her Facebook page grew up from 110 followers to 115,000 loyal followers

NEXT, LOW POINTS THROUGH HER JOURNEY

Closing her cupcake business and feeling like she didn’t have a purpose outside of motherhood.

Her newborn son also suffered from a heart defect which was hard as well.

AS A RESULT, SOME LESSONS LEARNED

The importance of taking time for herself and being the entrepreneur that she naturally is. She developed the work/life balance of getting up early and this works for her.

THEN, BROOKE DESCRIBES THE “AHA MOMENT”

Starting her blog Coffee & Chaos was her saving grace. It gave her something to do where she felt purposeful.

Video Content That Resulted in Growth

Brooke started posting some entertaining videos about her real life.

RULES FOR BLOGGING AND ONLINE SOCIAL MEDIA

One of the biggest rules for blogging is to make sure you’re authentic. People love real and silly.

Also, this work is FUN! Try not to make it feel like work. Just connect with your audience and have fun with it.

How do you know what content to post: Just start posting and ask your followers what they like. Also, grow your audience before you try to make money. Brooke talks about some of the ways she makes money online.

BEST ADVICE EVER RECEIVED

“To stay in your lane.” This refers to staying focused on what you’re about and not worrying about what others are doing.

FURTHERMORE, HER BEST PERSONAL HABIT

Getting up early in the mornings to work on her business.

FAVORITE APP OR RESOURCE?

Readjusting her expectations is the best “tool” she can have for herself.

BEST GO-TO MEAL

Crock pot Salisbury Steak or Crack Chicken

RECOMMENDED BOOK

Rachel Hollis: “Girl, Wash Your Face!”

Check out Rachel’s Podcast here

IN CONCLUSION, SOME PARTING WORDS OF WISDOM

Be Authentic and genuine. Do your own thing.

Hone in on what you’re about and how you do life.

FINALLY, CONTACT BROOKE

Web site: brookewilkerson.com

Facebook: Brooke Wilkerson

Finally, catch all the past episodes of Rural Women Inspired!

RURALITES, HONE YOUR DREAMS, OWN YOUR LIFE AND I’LL SEE YOU DOWN THE ROAD.